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Senior Manager – Communication Ecosystem Exploitation

Apply now Job ID 9248973472 Date posted 06/10/2021

Primary Locations: Montreal, Quebec

Employee Status: Regular

Schedule: Full-time


Do you have extensive experience and expertise in multi-channel client communications and do you know how to create value?

Are you interested in developing targeted communications using new tools, and a client-centric approach that maximizes value for the Bank?

National Bank is continuing to develop its digital communications with clients. We’re changing our systems and processes to become even more client-centric, and automating and aligning them with our clients’ needs.

Reporting to the Vice-President, Communications and Client Data Enhancement, the Senior Manager, Communication Ecosystem Exploitation will implement a personalized communication plan and ensure it is aligned with the business sectors.

You’ll identify, prioritize and deliver multi-channel client communications to create value based on our performance indicators.

You’ll be responsible for monitoring how communications perform and informing business sectors of the results.

Your day-to-day tasks

  • Continuously optimize the performance of client communications
  • Understand and consider the business issues of business lines and offer solutions to respond to their challenges
  • Ensure client communications adhere to regulations (consent, compliance of communications)
  • Develop targeted communications using new tools and a client-centric approach that maximizes value for the Bank.
  • Influence and align communications with business sectors’ needs.
  • Implement personalized communications plans and ensure they are in line with business sectors and value chains.
  • Identify, prioritize and deliver multi-channel client communications to create value, following our performance indicators.
  • Be responsible for monitoring how communications perform and informing business sectors of the results.

  • Bachelor’s or master’s degree in a digital marketing discipline or a related field
  • 10 years of experience in a similar position in a large organization
  • Knowledge of data and digital technology, an asset.
  • Experience being accountable for business KPIs as a personalized communications leader, and setting up strategies to meet related business targets.
  • Proficient in Microsoft 365 tools & Salesforce Marketing Cloud
  • Bilingualism, spoken and written (English and French)

The Bank has innovated by modernizing its performance evaluation system to better meet our clients’ evolving needs. From now on, the corporate values (expected behaviours) of partnership, agility and empowerment count as much as the business objectives. 

If this type of mandate interests you, apply now!

The compensation associated with this position is available on the My HR portal. Look up "salary scales" in the search field on the portal. While only one level is posted, the manager has the latitude to position the selected candidate at a lower level, depending on their profile. 

Working at National Bank means having access to competitive working conditions, a wide range of employee benefits, a dynamic work environment and telemedicine services. 

National Bank sees diversity as a great source of wealth and values it in all its dimensions. Its objective is to offer an open, respectful work environment where all employees can achieve their full potential. Senior management's concrete commitment helps spread this value across all sectors in the organization. The Bank has been ranked among the top employers for diversity in Canada for several years.

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JobField: Marketing

Unposting Date: 2021-06-24

Job Number: CUS00KL8

Posting Date: 2021-06-10

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